Vendor Analytics Dashboard

Pro feature. Available in WP Sell Services Pro.

Vendors get their own analytics dashboard to track personal performance, earnings trends, and service statistics. Everything they need to grow their business on your marketplace.

Vendor analytics dashboard

Revenue Tracking#

Vendors can see their earnings at a glance and drill down by time period:

Period Chart View
Day Today's earnings
Week Daily breakdown for the past 7 days
Month Daily breakdown for the past 30 days
Year Monthly breakdown for the past 12 months
All time Total lifetime earnings

For each period, vendors see:

  • Total revenue -- Gross sales before commission
  • Net earnings -- What they take home after commission
  • Platform fees -- Commission paid to the marketplace
  • Order count -- Number of orders in the period

Order Performance#

The dashboard shows key order metrics:

  • Total orders received (all time or filtered by period)
  • Completed orders -- Successfully delivered and accepted
  • Active orders -- Currently in progress
  • Active services -- Number of published service listings

Top Performing Services#

Vendors see their top 5 services ranked by revenue, including:

  • Service name
  • Total views
  • Number of orders
  • Revenue generated

This helps vendors understand which services are driving their business and where to focus their efforts.

Average Order Value#

The dashboard calculates the vendor's average order value across completed orders. This is a useful metric for pricing strategy -- vendors can see if their services are priced effectively.

Service Views and Conversion#

Each service tracks how many times it has been viewed and how many orders it has received. The conversion rate (orders divided by views) helps vendors understand which listings are most effective at turning browsers into buyers.

Response Rate#

The response rate is the percentage of the vendor's completed orders that received a buyer review, capped at 100%. Milestone, extension and tip rows are not counted as orders, and reviews without an order are left out. It is not shown on the vendor dashboard and does not affect vendor levels. It is available as response_rate from the REST endpoint GET /wp-json/wpss/v1/vendors/{vendor_id}/reviews/summary, for themes or custom code that want to display it.

Recent Activity Feed#

A timeline showing the vendor's most recent events: new orders, completed orders, reviews received, and messages. Quick access to jump into any item that needs attention.

Exporting your numbers#

The Analytics section is charts and totals; it has no export button.

To export your own figures, use Earnings & Payouts > Export CSV. That is the wallet ledger - every credit and debit with date, type, reference and running balance - which is what you need for bookkeeping or a tax return.

Marketplace-wide analytics export (CSV) is an owner tool and lives on the admin Analytics screen. It covers every vendor, so it is not exposed to individual vendors.

Data Export#

Vendors can export their earnings data as a CSV file for accounting and tax purposes. The export includes order dates, service names, amounts, commission rates, and net earnings.

[PRO] PDF formatted reports are also available with the Pro version.

See Data Export for details.

What Is Included in the Free Version#

The free version provides basic stats: total orders, earnings totals, and top services. The full analytics dashboard with charts, trend lines, time period comparisons, and advanced metrics is a Pro feature.