Vendor Analytics Dashboard

Pro feature. Available in WP Sell Services Pro.

Vendors get their own analytics dashboard to track personal performance, earnings trends, and service statistics. Everything they need to grow their business on your marketplace.

Vendor analytics dashboard

Revenue Tracking

Vendors can see their earnings at a glance and drill down by time period:

Period Chart View
Day Today's earnings
Week Daily breakdown for the past 7 days
Month Daily breakdown for the past 30 days
Year Monthly breakdown for the past 12 months
All time Total lifetime earnings

For each period, vendors see:

  • Total revenue -- Gross sales before commission
  • Net earnings -- What they take home after commission
  • Platform fees -- Commission paid to the marketplace
  • Order count -- Number of orders in the period

Order Performance

The dashboard shows key order metrics:

  • Total orders received (all time or filtered by period)
  • Completed orders -- Successfully delivered and accepted
  • Active orders -- Currently in progress
  • Response rate -- How often the vendor responds to buyer messages
  • Active services -- Number of published service listings

Top Performing Services

Vendors see their top 5 services ranked by revenue, including:

  • Service name
  • Total views
  • Number of orders
  • Revenue generated

This helps vendors understand which services are driving their business and where to focus their efforts.

Average Order Value

The dashboard calculates the vendor's average order value across completed orders. This is a useful metric for pricing strategy -- vendors can see if their services are priced effectively.

Service Views and Conversion

Each service tracks how many times it has been viewed and how many orders it has received. The conversion rate (orders divided by views) helps vendors understand which listings are most effective at turning browsers into buyers.

Response Rate

The response rate shows what percentage of buyer messages the vendor has responded to. A high response rate builds trust and can influence the vendor's seller level ranking.

Recent Activity Feed

A timeline showing the vendor's most recent events: new orders, completed orders, reviews received, and messages. Quick access to jump into any item that needs attention.

Exporting your numbers

The Analytics section is charts and totals; it has no export button.

To export your own figures, use Earnings & Payouts > Export CSV. That is the wallet ledger - every credit and debit with date, type, reference and running balance - which is what you need for bookkeeping or a tax return.

Marketplace-wide analytics export (CSV) is an owner tool and lives on the admin Analytics screen. It covers every vendor, so it is not exposed to individual vendors.

Data Export

Vendors can export their earnings data as a CSV file for accounting and tax purposes. The export includes order dates, service names, amounts, commission rates, and net earnings.

[PRO] PDF formatted reports are also available with the Pro version.

See Data Export for details.

What Is Included in the Free Version

The free version provides basic stats: total orders, earnings totals, top services, and response rate. The full analytics dashboard with charts, trend lines, time period comparisons, and advanced metrics is a Pro feature.

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