White Label Branding

Pro feature. Available in WP Sell Services Pro.

Make the marketplace yours. White Label replaces WP Sell Services branding with your own across the admin, the vendor dashboard, and transactional emails.

White Label settings on the Branding tab

Setup

  1. Go to Sell Services > Settings > Branding.
  2. Tick Enable -- nothing changes until you do.
  3. Fill in the fields below and save.

Branding applies immediately. There are no template edits and no CSS to write.

What you can brand

Setting What it changes Default
Brand name The admin menu label, and the name shown in emails and the dashboard header (empty -- uses the plugin name)
Logo Shown in the vendor dashboard header and email headers. Recommended 240 x 60 px (empty)
Primary colour Accent colour across admin, dashboard, and email headers #7f54b3
Email footer text Small-print line at the bottom of every transactional email (empty)
Email from name The sender name on every transactional email (empty -- uses your site name)
Hide branding Removes the "powered by" attribution Off

Brand name renames the admin menu

Setting a brand name changes the Sell Services entry in your WordPress sidebar to whatever you choose. Worth knowing before you follow any other page in these docs: once branded, "Sell Services > Settings" becomes "Your Brand > Settings" on your site.

Email from name

This changes the sender name on transactional emails, not the sending address. The address still comes from WordPress or your SMTP plugin. If you want mail to come from support@yourbrand.com, configure that in your SMTP plugin -- White Label does not control it.

See Email Configuration.

What it does not change

Be clear with clients about the boundary:

  • The plugin's entry on the Plugins screen. WordPress shows the real plugin name, author, and description there. A site administrator can always see what is installed.
  • Your theme. White Label brands the plugin's own screens. Site-wide colours, fonts, and layout remain your theme's job.
  • The WordPress admin itself. Only the plugin's menu label and its own screens are affected.

For agencies

White Label plus an agency license is built for client builds: ship a marketplace under the client's brand, with nothing to relabel at handover.

A practical order of operations:

  1. Build and test with branding off, so the docs and screenshots you are following match what you see.
  2. Turn branding on near the end, once the marketplace works.
  3. Set the brand name last -- after it changes, the admin navigation in these docs will no longer match your screen.

For developers

Branding is applied through filters, so you can extend or override it:

Filter / action Purpose
wpss_admin_menu_label The admin menu label
wpss_email_from_name Sender name on transactional emails
wpss_email_header_vars Logo and colours in email headers
wpss_show_powered_by Whether the attribution renders
wpss_dashboard_header Inject markup into the branded dashboard header

Settings are stored in the wpss_white_label option. See Hooks and Filters.

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