Pricing Packages (Basic/Standard/Premium)

Every service uses a 3-tier pricing structure -- Basic, Standard, and Premium -- that lets vendors offer different levels of service at different price points. This gives buyers clear choices and helps vendors increase their average order value.

How It Works

The Basic package is always required. Standard and Premium are optional -- vendors can enable them when they are ready to offer more.

Package Purpose Required?
Basic Your entry-level offering at the lowest price Yes, always
Standard The mid-tier option -- often the most popular choice Optional
Premium The complete solution with everything included Optional

Both the free and Pro versions support 3 packages. This structure is the same for everyone.

Pricing Package Cards

What Each Package Includes

Every package has these fields:

Field What It Is
Name Defaults to "Basic," "Standard," or "Premium" -- but vendors can rename them to anything
Description A brief explanation of what is included in this tier
Price The cost for this package (minimum $5 for Basic)
Delivery time How long the vendor has to complete the work (1 to 30 days)
Revisions How many rounds of changes the buyer gets (0 to 5, or unlimited)
Features list A checklist of specific deliverables included

How Buyers See Packages

On the service page, packages are displayed side by side in a comparison view. Buyers can quickly see the differences between tiers and choose the one that fits their needs and budget.

Each package shows:

  • The price prominently displayed
  • Delivery timeline
  • Number of revisions included
  • Feature checklist with visual indicators

Buyers click "Select" on their chosen package to proceed to checkout.

Pricing Strategy Tips

Set the Right Price Ratios

A good rule of thumb:

  • Basic -- Your base price
  • Standard -- 1.5x to 2x the Basic price
  • Premium -- 2.5x to 3.5x the Basic price

Example:

  • Basic: $100
  • Standard: $150 (1.5x)
  • Premium: $300 (3x)

Make Each Tier Clearly Different

Each package should offer noticeably more value than the one below it. If the differences are too small, buyers will just pick Basic. If they are too large, the jump feels unreasonable.

Good differentiation example (Web Design):

Basic Standard Premium
Pages 5 10 20
Revisions 1 3 Unlimited
Contact form Yes Yes Yes
Blog setup -- Yes Yes
E-commerce -- -- Yes
Delivery 7 days 10 days 14 days

Common Pricing Models

Fixed deliverable -- Same type of work, different quantities:

  • Basic: 1 logo concept
  • Standard: 3 logo concepts
  • Premium: 5 logo concepts + brand guidelines

Feature tiers -- More features at each level:

  • Basic: Blog post (500 words)
  • Standard: Blog post (1,500 words) + SEO optimization
  • Premium: Blog post (3,000 words) + SEO + social media graphics

Speed-based -- Same deliverable, faster turnaround:

  • Basic: 7-day delivery
  • Standard: 3-day delivery
  • Premium: 24-hour delivery

Make Standard the Best Value

Most buyers choose the middle option. Make your Standard package the one with the best value-to-price ratio, and it will naturally become your most popular tier.

Best Practices

  • Use round numbers -- $100 converts better than $97 for services
  • List features in order of importance -- Put the most appealing items first
  • Keep descriptions concise -- Buyers skim, so make every word count
  • Include enough revisions -- Too few revisions lead to disputes; too many can be unsustainable
  • Set realistic delivery times -- Over-promising leads to late orders and bad reviews
  • Test and adjust -- Try different price points and see what converts best for your marketplace

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